While the pandemic destroyed thousands of restaurants last year, Atlanta-based Tropical Smoothie Cafe had one of its best years to date. He's no stranger to franchise development, nor is Charles Watson an outsider, having served four years as the company's Chief Development Officer in addition to his prior role as VP of Franchise Development. The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. Watson will lead us through our next phase of strategic growth. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. Watson:"When COVID-19 struck the restaurant landscape in mid-March, we closed all dining rooms and shifted our focus to drive-thru, curbside pickup, and delivery where available. Youre paying for a premium product. Such filing does not constitute approval by the Department of Law. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. An offering can only be made by prospectus filed first with the Department of Law of the State of New York. Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. Well, I think the one thing is that smoothies are anytime, theyre not just a breakfast day part. If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvements, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $45,000. And it has been a fantastic partnership because we can see the benefit of the dollars that were putting in. Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. Jan 2010 - Nov 20155 years 11 months. Charles Watson is currently an Atlanta-based correspondent for Fox News Mediacovering the southeastern portion of the United States. Its not just: We have snacks! We have a full-on robust kitchen thats preparing fresh products. In my case, because I already had nearly a decade with Tropical Smoothie Cafe on the franchise development side, I had the unique advantage of personal relationships with our franchise community. Any plans for celebrations and promotions around the quarter-century mark? In these roles, Charles was responsible for all development of the Tropical Smoothie Cafe brand. That ultimately is our vision for Tropical Smoothie Cafe. Over the next five years, our goals are to reach 1,500 cafes open across the U.S., with over 18% profitability for our franchisees on average volumes in excess of $1M, all with very high operational satisfaction for our guests. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. The number one seller from a limited time offer perspective has always been our summertime Watermelon Mojito, its incredibly popular, 20 to 25 sales per cafe per day, with that Watermelon Mojito, everyone looks forward to it. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about . Join our Franchise Family. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. Were 100% focused on domestic right now. Watson has worked for the brand for more than 10 years and has been its chief development officer since 2015. Yeah. Charles is a graduate of The Hotel School at Cornell University and holds a Master of Business Administration from The Terry College of Business at The University of Georgia. So theres a lot of involvement. An Interview With Tropical Smoothie Cafe's CEO, Charles Watson - Forbes Yes, we have some great products on our menu that weve crafted, but you can go off script. There is no assurance that you will do as well. Yes, it has a brand name on it, but it is Bill and Sally Smith on the corner and theyre entrepreneurs. With 2011 winding down, how are you leveraging people, budgets, brands, and resources to meet development goals? Tropical Smoothie Cafe CEO Charles Watson Tells Us Everything About The Franchise - Exclusive Interview. TropicalSmoothie.com. Such filing does not constitute approval by the Department of Law. Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. But the Mango Berry Cosmo has overtaken it. And provide technology.. Watson: "Like I said, I was very fortunate to have had already developed relationships with our franchise community prior to becoming CEO. FDD Talk 2021: Tropical Smoothie Cafe Franchise Review (Financial Watson: As you know, the restaurant industry has taken a huge hit. Here's how CEO Charles Watson did it. One of the biggest expenses seen in the income statement is $12 million spent in . Tropical Smoothie Cafe's Profile, Revenue and Employees. When I became CEO, I launched a formal franchisee advisory council, known in our organization as the Tropical Franchisee Council (TFC). SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. Day-to-day I would say my favorite is the Avocolada Smoothie. CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. Tropical Smoothie Cafe Posts Record-Breaking Q2 Results At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise system's sustainable growth, the success of its franchisees, and the execution of the brand's Inspire Better mission. Such filing does not constitute approval by the Department of Law. Were in 44 states, and Tropical Smoothie Cafe does not currently have an international presence. Charles is a graduate of The Hotel School at Cornell University and also holds a Masters of Business Administration from The Terry School of Business at The University of Georgia. 1117 Perimeter Center West, Suite W200 In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. The offering is by prospectus only. What is the mission and goal of the company over the next few years? Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphys International where he was responsible for field operations and marketing. charles watson tropical smoothie net worth. And was one in place already? Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. Thatll come down over time, but were going to open 130 cafes on top of that. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. The best smoothie in terms of sales actually going on right now is our Mango Berry Cosmo. In response to a question about the culture of Tropical Smoothie Cafe, Watson elaborated: The mission of Tropical Smoothie Cafe is to inspire a healthier lifestyle. The offerings have evolved over the years to include a menu of breakfast and lunch items beyond smoothies. It was important to me that we have franchisees themselves share their feedback and align on system initiatives and goals. If you dont have a good product, it doesnt matter. In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. Significant Achievements Announced - Tropical Smoothie Cafe LLC What was your plan for the first 90 days? We strive to continue to harness these relationships in this way and feel that this approach will continue to fuel our success. My predecessor did a great job, so most of the hesitancy candidly was, "will this guy be as good, will we have the same amount of success?" in December 2018. Because 99% of Tropical Smoothie Cafe's system is franchisee-owned and operated, it was my goal to maintain consistency for them and move the company forward in the right direction, with a lot of reverence and respect for the past. Looking ahead to twelve months or two years down the road, Watson had this to say: Tropical Smoothie Cafe is in an incredible growth phase. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. Southern-style, all the way! I love those states, [but] those are not really key states for us at this point, our big bastions out west are Las Vegas and Phoenix. Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. Is there a smoothie that you personally are thrilled is on the menu, but just dont enjoy yourself? Theres an obvious answer for me here, and thats to put your heart into what you do. A Tropical Smoothie Caf is a better-for-you, fast-casual restaurant business offering freshly prepared food and smoothies served in a fun, friendly environment. Its tough. Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. 5 Questions with Tropical Smoothie CEO Charles Watson. Then we determined two focus areas, giving back to the community and prioritizing support for our franchisees. I may have been, in fact, the person responsible for awarding them a franchise! Maybe you made somebodys day just 1 percent better; you still had a positive impact. Paul Marsden oversees development and execution of financial strategies to support the companys business plans. The TFC works hand-in-hand with Tropical Smoothie on all facets of the business from operations, IT, marketing, construction, and beyond, and their genuine feedback continues to establish the open communication we strive for, helping us to enhance our business model on an ongoing basis. Tropical Smoothie Cafe Franchise Review - Average, Median, Highest, and Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise systems sustainable growth, the success of its franchisees, and the execution of the brands Inspire Better mission. A presentation for a board is focused on very different things than a franchisee roadshow. From there, we set up committees, reporting into our TFC, around the major parts of our business, and included more franchisees to provide feedback and work with us on further improving IT, Marketing, Design, and Construction, etc. We look forward to realizing Charles vision for the company.. Occhiogrosso: What challenges, if any, did you face in getting "buy-in" from the existing franchise community once you became CEO? Charles Watson | International Franchise Association - IFA Interested candidates should have business experience, along with a minimum net worth of $350,000 which includes $125,000 in liquid assets. In this role, he is responsible for the brand's strategic vision and overall franchise performance. Tropical Smoothie Cafe, the leading national fast-casual cafe concept known for both its better-for-you smoothies and food with a tropical twist, announces the appointment of Charles Watson as the new Chief Executive Officer. Tropical Smoothie Cafe Email Format | tropicalsmoothie.com Emails 770-580-2333 cincinnati fence company llc SERVICE. Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. Be sure that you have a minimum net worth of $350,000 and $125,000 in liquid assets. At the end of the day, we are a restaurant company and how great our food and smoothies are determines [success]. Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. Because 99% of Tropical Smoothie Cafe's system is franchisee-owned and operated, it was my goal to maintain consistency for them and move the company forward in the right direction, with a lot of reverence and respect for the past. We want to capture both the head and the heart of our consumers. I love that. I think the biggest shift will take place for those restaurants that can't be open right now. Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. He is survived by his children Kayla (Jason), Kelsey (Billy), John (Stephanie), Kincaid (Cecilia), his siblings Orville Dallier (Angela), Sue Dorey (Tom), Donna He sat down to do an interview with Tim Tang and talked about how his brand is innovating to meet the needs of todays consumers. Tropical Smoothie Cafe has deals in place . New Hires To Our C-Suite Team - Tropical Smoothie Cafe LLC

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