real estate sphere of influence letter sample

I'm a big fan of communicating with one's sphere of influence (SOI) via the written word - with the caveat that those written words are YOUR written words, not some words written by someone else who doesn't know you! Hi, its [AGENT NAME] with [REAL ESTATE COMPANY], I wanted to give you a heads up that Ive set you up on our new Neighborhood Update Tool and would love to hear your feedback on it. I stay in touch with my people, past present and to come, with a monthly newsletter and also with emails when I find something I know they'll enjoy receiving. Or, you can ask yourself, why would anyone in my SOI want to hire me as their Realtor? Under that simple system they end up calling everyone in their SOI twice a year. 11 Tips for Building Your Sphere of Influence in Real Estate (2023 That's a wonderful example. Start off with, Hey Julie, I was thinking about you, and shame on me for not reaching out earlier. Yes, it is true that most people use the internet when they are looking for products and services that they require. Send out mailers to your sphere, or use a specialized advertising tool, like Adwerx to increase your online visibility with this particular group. I'm so not into the self praise thing but see so many excellent examples of how to do it right. It wont be like that for long. The bulk of our business comes from referrals so wed really appreciate it if youd keep us in mind. emails to my SOI.. just can't do it. The Best Real Estate Email Templates for Your Sphere of Influence In addition, it might backfire and cause them to never call on you. For most people, their home is their most valuable asset, and its also their biggest liability. Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Social Media for Real Estate Agents: Building Your SOI, Facebook for Realtors: Friends Lists and the 10-10-5 Plan. You might even want to use a real estate CRM. How to write a client letter to your sphere of influence and past Today's episode focuses on the foundational difference between marketing and branding when it comes to real estate. Its a minimum level of customer service to check in with your past clients and make sure theyre okay, especially right now. In it, Jason chats about everything from life with twin toddlers to drinking rum he doesnt even mention the word house until at least 5 minutes into the call. Expand Your Sphere of Influence with FREE Real Estate Prospecting Letters! Expand Your Sphere of Influence with Free Real Estate Letters - ActiveRain Instead of scrolling past updates from your sphere, take a second to like or comment. You now have a friend in real estate someone you can call with questions who wont begin bombarding you with marketing messages. Oops! and current clients your sphere of influence and your prospects 18 real estate letter templates in pdf google docs word web free download here is a well Now you take your scrubbed list upload them to an email marketing program. Im so glad we got it and Im thrilled with the aggressive negotiation we achieved on that, saving you even more money., Ring your bell on that sale because you worked hard on it. A healthy, thriving Sphere of Influence can move you from chasing new clients to having them come directly to you. A few days ago I followed a search link and saw some advice that I thought was terrible. Contacting your SOI in a way that feels natural is not only more cost efficient (mailers can be pricey!) This is an important lead generation tool in the real estate industry that can help you add that personal touch. PDF Real Estate Agent Introduction Letter Sample Pdf , (PDF) Today Im going to tell you, no. I've been featured from time to time on the local news or in the paper, so I always send out notices with links. or other gift.. That way, they know that you appreciate the referral. Come up with a meaningful message, and hit your database with a postcard mailer. Youve chosen an exciting and demanding career and youll succeed if you work hard, learn all you can, and show people that they mean more to you than a commission check. This includes online leads that theyre buying, and expired listings, FSBOs, circle prospecting, etc. I just received the Top Producer award for my Brokerage's midtown branch for 2010 production - it was a total surprise at our February awards banquet. Yours was the best ! You need an easy, agile system for following up so that you can make sure your sphere is always well-cultivated and generating new leads for your business. If you write a market report or a real estate newsletter, write them and ask if theyd like a copy now and further updates as you write them and ask if theyd like it via email, because communicating that way will save you money. Ive helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. Gratitude is the best way to get more of what you want. Pay Special Attention to Those Who Matter Most 4. Because, without you putting your faith and trust in me last yearwell, I wouldn't be writing this email at all! The one significant advantage to email is that it's much easier for your audience to respond to you personally (they just have to hit REPLY!) There are so many ways for real estate agents to generate business. That said, the fact of the matter is that our SOI is where its at. For example, if you get a referral from someone who is in your sphere of influence, make sure you send them a thank-you note. Whether its a client you havent seen in 10 years, or a family member you wake up with every morning, the core idea behind the term sphere of influence is that, by simply knowing them, you have the ability to impact them in some way. Finally, the art of copywriting is helpful too. This is how you start to learn what type of content is engaging, and which subject lines get the most responses. Jumpstart Your Real Estate Sphere of Influence (SOI) Happy Anniversary to ME! Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. What's the reason you're reporting this blog entry? I hope you and your family are doing well. My reader enjoyed a tremendous response to the letter, got a few (unsolicited) glowing testimonials to use in her marketing and may even have a few new clients to show for her efforts. I had no idea this got aGold Star since I'm not getting notices of comments (ARGHGHG), so what a nice surprise. Dont hesitate to put this to work for you. Once that done, we can move on to what kind of value we can provide our SOI with to continue to keep in touch and keep them engaged. Once you're under Audiences, you can edit "Audience Details" to suit your preferences, narrowing items such as age, location, and even interests. In general, keeping in touch is a great way to show appreciation. After youve sent a few value-packed emails, drop in and ask for that referral. If theres one SOI pro tip that bears repeating, its this: Never assume. Featured at one of my favorite groups at AR short simple and to the point not to mention very different. You need to take a look at the people you are connected with on social media. Remember, you dont have to harass your SOI with daily sales calls. Even though this is a great tool for staying in touch with family members and friends, this is also an essential business tool that you have to use. This is actually not going to be helpful because you are not going to remember anything beyond what is on those cards. Let us help you. Constant Contact and Emma are two good examples. Another of the real estate marketing ideas you can do with your sphere of influence is what I call a Personal Client Letter. Your email address will not be published. Here are the four core lead sources that top real estate agents are using in 2023: Watch The Video On Youtube, Read More The Four Core Lead Sources Top Real Estate Agents Are Using In 2023Continue, Email marketing has completely transformed the way I do business as a real estate agent. Disclaimer: ActiveRain, Inc. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. Take our customer, Justin Seeby for example. Today Im going to teach you how to use your Listing E-Alert tools for maximum impact. Send out a simple four by six postcard. Whether it's a client you haven't seen in 10 years, or a family member you wake up with every morning, the core idea behind the term 'sphere of influence' is that, by simply knowing them, you have the ability to impact them in some way. Dear John and Sue, I really enjoyed helping you with the purchase of your new home recently. However, there is always something that feels special about holding something from your mailbox. And, if you have a friend or acquaintance in need of a real estate professional, Id appreciate the referral. If people are always seeing you on Facebook, Instagram, etc., youll likely be the first one they think of when they, or anyone they know, is ready to buy or sell. Dear (Name), How are you? Of course, being busy is good; however, if you do not keep track of your sphere of influence and work on it by networking, your business may begin to suffer. These letters are a 180 degree turn away from the old "Here I am, help me get more clients" style But, as I always say - with ANY prospecting technique - if it doesn't feel right to you - DON'T do it!!! It revives them as your SOI contact, and now youve set yourself up to maintain that level of communication going forward. End of Year Announcement Letter Sample nar.realtor Details File Format DOC Size: 11.5 KB Download Writing a professional end of the year announcement letter should not take you hours or days. There are helpful scripts for each of these uses these are the real estate templates weve promised keep reading! Love it Jennifer. I bet you do want to share some ideas? Huh? If you take a look at the market at this time last year, you will quickly realize that nothing lasts forever. You dont have to be a suited-and-booted business exec to have a great network. And heres where you apply this knowledge to making your phone calls. You can collect those business cards virtually if you want them. You didnt think we were going to let you off the hook, did you? The rags-to-riches real estate mogul emigrated to the US in 1986, knowing literally no one and went on to become one of Americas top agents and the king of real estate referrals. Letter To Sphere of Influence Draft: Good news! Thats the only way you will be able to contact your SOI members 100 times a year. By properly using Listing E-Alerts, along with these real estate email templates, you will have an easy channel of communication with your SOI. Heres an awesome, zero-pressure script from Michael Montgomery of Rev Real Estate School. If you'll actually DO the personal postal mailing, that would be a good excuse for one, but if you keep putting it off, email might be better. Its Brian Icenhower. Theres short-term business and there is this big long-term business potential. The 12 Best Real Estate Prospecting Letter Templates for 2023 If it helps you to have a framework, follow these easy-to-remember steps from Dr. Lee Davenport to help build rapport when you C-A-L-L someone in your sphere: Following these steps will help show you care while also subtly establishing you as a trusted real estate professional that your connections can count on. make an informed decision when buying or selling a house. Excellent letter, of course, Marte! If you dont have a drip campaign set up yet, dont worry. saying thanks to those who have helped you attain success is a great way to foster more !! Sphere of Influence: Definition and Example Written by: Andrew Helling Last updated: November 3, 2022 In the real estate industry that utilizes word of mouth marketing, an agent's Sphere of Influence is extremely important. When you target through every channel like this, you are in your SOIs brain. As a real estate professional, you have a lot of connections and vendors you know and trust. New agent client building - A letter of introduction can be used as part of your first client-building marketing campaign. Just make sure you ask for permission first (theres nothing more annoying than getting an email you dont remember signing up for, right?). He is CEO of Agent Dominator. Remember, at the end of the day, business is about connecting with people marketing is simply how you start the conversation. There are a lot of questions that we have the ability to address for our clients. Find FL real estate agents You can do this by adding value coming from contribution and giving them something they want. Jennifer - I really needed to read this!! (to "celebrate" a newer agent's reaching a milestone in their career in this tough market. All because of one fundamental business driver: Authenticity. Check out this great listen on Audible.com. I agree that everyone loves to work with a winner, and this letter goes one step beyond by thanking them for their part in your success. Letter To Sphere of Influence.pdf - Letter To Sphere of And yes, for years they have been. Some of it is super-scripted and sleazy, and some of it is just plain outdated. I am the worst at self-promoting. These include: What this means is that the current real estate market is volatile at best. Today we are going to talk about a tool that is one of the best ways of growing your SOI database by bringing people you dont know into your SOI, and also one of the best tools for organically contacting your SOI. Pro Tip for Snapchat: Due to the private nature of Snapchat, this ones best for agents who already use and love the platform. Here is how to create an audience. Here's why: older homeowners respond very well to snail mail delivered by the good old USPS. Image courtesy of sscreations at FreeDigitalPhotos.net, This post first appeared at https://copybymarte.com/your-first-real-estate-prospecting-letter/, Custom Web Copy.Agent Bios.E-mail Campaigns Community Pages.Postcards.Custom Prospecting Letters Articles.Blog Posts.Print Ads. In todays market, there are many different lead sources you can use to grow your business. There are helpful tools you can use to expand your social media influence. By the way, this is not MY yay-me letter - it's from one of my readers; I'm just sharing it as a good example. Contrary to popular belief, you do not need to burn your relationships, use robotic scripts, or contact people a magic number of 33 times to score referral business and grow your SOI. In 2016 and 2017, Rons team closed 533 and 470 transactions, respectively, without following the conventional sales advice. It posts your ad and provides a messenger link for the recipients so they can message you directly. If youre not shy about video, TikTok is a great way to get in front of your SOI while generating more engagement with your Instagram and Youtube (which you should definitely link to your TikTok if you havent already!).. If you would like to submit a question just visit. But, I thought, no better time than right now. If you demonstrate that you are an expert in the local area, you will have an easier time converting your clients. A few months ago, someone here in the rain inspired me to write a set of 3 real estate letters you can use to "win friends and influence people" in your business community - and thus expand your sphere of influence. I was having trouble generating leads and converting those leads into clients. Even though you are probably used to throwing a holiday party, you do not have to wait for this time of year if you really want to impress the people who are in your sphere of influence. Share your reason for becoming a Realtor. Hey would you do me a favor, Aaron? Theres really no right or wrong way to segment your list. Still not sure how to write it? You may think that you are so busy that you will never have time to go to another networking event. Are you tempted to use AI to write blog posts? And then you reached out via Facebook. Anyway, agents ask me all the time what they should write about that will inspire their SOI's to remember them FONDLY. You arent a clone. Below are my picks for the six best real estate companies, Read More The 6 Best Real Estate Companies To Work For (And Why) In 2023Continue, Having good content in the blog and related to the industry of real estate and I have learnt new things about the blog and helpful for the industry, Your email address will not be published. But, consider this: Agents making more than $100,000 a year told the NAR that they got nearly one-third of their business from referrals from past clients. Theres a first time for everything and that is one of the good ones to to tray you so much about that world. Listen P151 Marketing Mastermind 01 - Marketing vs . This week I had the pleasure (and total surprise) of winning an award from RE/MAX for 2010! Working your real estate sphere of influence takes far more time than money, at least in the beginning. Once you feel like you have established a personal connection, ask them for a business card. Whether prospecting for new clients or encouraging referrals from past clients and your sphere of influence, consistent communication is vital to your success. Almost every CRM has a Listing E-Alert tool now. Getting permission to add people to your list is important, but there are other ways you can make the askwithout straight-up asking. When it comes down to it, an SOI is just a group of people you know personally. Pro Tip: Star or highlight the people in your SOI who you know are the most influential ones. Is there anything I can do for you?. For example, a home value estimate is one of real estate's most common lead generation tools. Handwritten Notes for Real-Estate Agents: A 2023 Complete - Audience.co Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. There are so many things to consider, from finding the right properties to invest in, to building a strong team and marketing your services. Now, you can take these contacts and add them to a custom list within Facebook and run targeted ads to these people. Human connection is in high demand. Good iedea on using and award and sharing it with your soi. P151 Marketing Mastermind 01 - Marketing vs Branding When one of your neighbors puts their home up for sale, youll immediately get an email with all the listing information and photos of the home. It is also important for you to diversify your outlets. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. If youve been hanging out with us here on the Follow Up Boss blog, you know were all about simple systems that work. It will cost anywhere from forty to fifty cents per postcard depending upon volume. If you dont know what to write, use my Event Themed Keeping in Touch Letters. Instead, you should spend your time visiting with several people in a one-on-one manner. For example, we did $2 million worth of sales to one couple I hadnt talked to in 13 years. We do coach our clients on these lead generation tactics. Introduction Letter for a Real Estate Agent - EzineArticles Because we worked together, if anyone comes up in your network that may need real estate advice, I'm always happy to help. or other gift. You are NOT trying to sell them anything right now, you are just trying to re-engage them and reconnect after some time. Heres how to do it, The BEST real estate postcards to generate seller leads: Part 1 home valuation approach, Powerful, easy touches for sphere of influence and past client Part 2 refrigerator clip, The TOP 7 low-cost ways to find seller leads with geographic farming, P143 The 4 BIGGEST drivers in getting listings in the cold market Part 1. How to Use Your Sphere of Influence to Build the Ultimate Real Estate If you use the MLS for your Listing E-Alerts in this traditional way, you have to manually input every single person in your database.